Mailing Templates

Email marketing is an essential tool for communicating with your users. It’s a great way to drive traffic to your digital editions, remind users of their subscription status, onboard new users and identify segments of your audience for specialized campaigns.

There are 3 options for your Mailing Templates:

1. Choose from one of the 3 sets of Mailing Templates below
   • GTxcel handles the initial creation
   • GTxcel handles updates of any featured articles for each new deployment
   • GTxcel handles any templates changes (this will incur a fee if changes are made after the initial template has been created and approved)
2. GTxcel creates a Custom Mailing Template (this will incur a fee – ask your Customer Success Manager for a quote)
   • GTxcel handles the initial creation
   • GTxcel handles updates of any featured articles for each new deployment
   • GTxcel handles any templates changes (this will incur a fee if changes are made after the initial template has been created and approved)
3. Create your own Custom Mailing Template using all of GTxcel’s variables
   • Publisher handles the initial creation
   • Publisher is responsible for any template changes
   • Publisher uploads a new template for each deployment

Each set will offer 3 of the most popular mailing types: instant delivery, new issue, and reminder templates. These sets will provide publishers with consistent branding, design, and messaging and can be customized to suit their needs.

Featured Template Sets

From the Blog: Email Best Practices