Email marketing is an essential tool for communicating with your subscribers. It’s the most affordable way to drive traffic to your digital editions, remind readers of their subscription status, onboard new subscribers, and identify segments of your audience for specialized campaigns. When you look at the effectiveness and ROI of email compared to social media, it’s pretty clear that email is more effective.
We recently decided it was time for some fresh content, and a new approach to how we provide mail templates to our publishers.
Beginning in 2020, our email template in the library will come as a set. Each set will offer 3 of the most popular mailing types: instant delivery, new issue, and reminder templates. These sets will provide publishers with consistent branding, design, and messaging and can be customized to suit their needs.