Digging Deeper in Mixpanel Data

Last modified May 14, 2020

Most of your day-to-day analytics reporting needs should be a few clicks away in the GTxcel Publisher Dashboard.  It may be necessary to navigate to the Mixpanel reporting interface to access certain metrics.  Click the Dig Deeper at Mixpanel button in the top-right corner to access the Mixpanel Reporting UI.

Instructions for accessing data

There’s a lot to learn about reporting in the Mixpanel UI.  They have some great training resources if you are interested in learning all about it.

Below, you can find instructions for accessing some specific metrics.

App Opened – Unique App Opens

  1. Click on Segmentation on the left-hand menu
  2. Set Event dropdown to app opened
  3. Click Show button at the right
  4. Select Unique from the dropdown under the Show button on the right
  5. next to Unique, select the … tab and choose the bar chart for easy viewing
  6. Set your date range
  7. Hover over the bar to reveal the numeric value

The date range will cap out at 60 days. Currently there is no way to increase this range when segmenting on this metric.

App Opened – Unique App Opens by Store

  1. Click on Segmentation on the left-hand menu
  2. Set Event dropdown to app opened
  3. Select App Platform for the By field.
  4. Click Show button at the right
  5. Select Unique from the dropdown under the Show button on the right
  6. Next to Unique, select the … tab and choose the bar graph for easy viewing
  7. Set your date range
  8. Hover over each bar to reveal the numeric value

The date range will cap out at 60 days. Currently there is no way to increase this range when segmenting on this metric.  

Need Help?
The Digital Help Desk is the process for communicating with GTxcel regarding new title setups, questions, and technical issues for the Web Reader and/or Apps.

You can submit a request to us through the Request Help button located in the Publisher Dashboard or call the support number: 800-609-8994, option 3.
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General Question/Requests – A Customer Success team Member will begin working on your request within one to two hours of receipt. We will complete the request as soon as possible; we aim to have all requests completed within 24 hours.