Google Ad Manager Integration

Last modified February 15, 2024

Google Ad Manager Specific Identifiers

If you wish to place Google Ad Manager ads we will need the following Google Ad Manager specific information:

Publisher ID
To find the pubID, please refer to this article:

Ad Unit ID
To find the ad ID, log into your Google Ad Manager dashboard and go to Inventory > Ad units

Click the relevant ad unit, then scroll down to reveal the settings. The ID is the code field, which is often, but not always, the same as the ad unit name (depends what you set when you were creating it). Ad unit codes can be up to 100 characters in length. Only letters, numbers, underscores, hyphens, periods, asterisks, forward slashes, backslashes, exclamations, left angle brackets, colons and parentheses are allowed. Each code must be unique; you can’t reuse codes you’ve used before. Once you’ve created the ad unit, you can’t change the code.


GTxcel offers multiple positions in which your ads can appear.

Refer to ACE Advertising Opportunities for ad placement locations.

Display Options

Options: Float, Close Button

Float: By default, ads will be static and push the content above or below the The float option allows the ad image to float on top of the content. Turning float on will automatically enable the close button. While the float option can be applied to all ad positions, it is best practice to keep it disabled for the TOC ad as it will block some of the table of contents and could be considered intrusive.

Close Button: You can enable the close button on any ad. If you have float enabled, the close button is enabled by default.

Targeting Specifications (Google Ad Manager ONLY)

Google Ad Manager integration allows you to target specific attributes within the issue. By default, we support the following attributes:

  • “issue”: {issueUrl}
  • “articleId”: {articleId}
  • “articleIdentifier”: {ARTICLE-{articleId}} – this can be found in the article editor when editing an article
    • this value is intended to make it easy for a customer to target a specific article, as the articleId is only available to a customer when viewing the article in Content Hub
  • “category”: {selected article category}
  • “folio”: {folio value}
Need Help?
The Digital Help Desk is the process for communicating with GTxcel regarding new title setups, questions, and technical issues for the Web Reader and/or Apps.

You can submit a request to us through the Request Help button located in the Publisher Dashboard or call the support number: 800-609-8994, option 3.
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Monday to Friday
800-609-8994, option 3
Response Times
General Question/Requests – A Customer Success team Member will begin working on your request within one to two hours of receipt. We will complete the request as soon as possible; we aim to have all requests completed within 24 hours.