Google Ad Manager Integration

Last modified September 16, 2022

Google Ad Manager Specific Identifiers

If you wish to place Google Ad Manager ads we will need the following Google Ad Manager specific information:

Publisher ID
To find the pubID, please refer to this article:

Ad Unit ID
To find the ad ID, log into your Google Ad Manager dashboard and go to Inventory > Ad units

Click the relevant ad unit, then scroll down to reveal the settings. The ID is the code field, which is often, but not always, the same as the ad unit name (depends what you set when you were creating it). Ad unit codes can be up to 100 characters in length. Only letters, numbers, underscores, hyphens, periods, asterisks, forward slashes, backslashes, exclamations, left angle brackets, colons and parentheses are allowed. Each code must be unique; you can’t reuse codes you’ve used before. Once you’ve created the ad unit, you can’t change the code.


Which view you would like your ad to appear.

Options: Reader View, Page View

Publishers typically opt for having their ads appear in both views. However, there may be instances where you wish to have an ad only appear in one or the other.


GTxcel offers multiple positions in which your ads can appear.

Options: Leaderboard, Banner, TOC, Interleaved


Leaderboards appear below navigation and above content


Banners appear at the bottom of the screen, centered. Banner must float and have the close button


TOC ads will appear at the bottom of the TOC in Page View and reading View.


Interleaved ads appear within the table of contents in Reading View (Ad Manager only, static images not supported).

Display Options

Options: Float, Close Button

Float: By default, ads will be static and push the content above or below the The float option allows the ad image to float on top of the content. Turning float on will automatically enable the close button. While the float option can be applied to all ad positions, it is best practice to keep it disabled for the TOC ad as it will block some of the table of contents and could be considered intrusive.

Close Button: You can enable the close button on any ad. If you have float enabled, the close button is enabled by default.

Best Practice:

We recommend using leaderboard for desktop, and closable banners for mobile

Screenshot: Page View (Desktop)

  1. Leaderboard position
  2. TOC position

Screenshot: Reading View (Desktop)

  1. Banner position (with optional close button)
  2. Interleaved position
  3. TOC position

Screenshot: Reading View

Banner position (with optional close button)

More Optional Specs:

Screen Sizes

If you have multiple ad sizes, specify which screen sizes you want to target for each ad.

Options: Desktop, Tablet, Phone

Desktop – screen size is greater than 1024px

Tablet – screen size is between 728px and 1024px

Phone – screen size is less than 728px

Breakpoints (Optional)

Options: Publisher Specified

Specify ads to appear at specific breakpoints. For example, force a 960×90 ad to appear on desktop if screen is 1024×600.

Targeting Specifications (Google Ad Manager ONLY)

Turnstyle’s Google Ad Manager integration allows you to target specific attributes within the issue. By default, we support the following attributes:

  • Article vs Page View
  • Publication Name
  • Issue Name
  • Article Title – An advertiser may wish to target a specific featured article
  • Template Name – You may wish to target ads to a specific template, such as the cover or long-form template.
  • Article ID – For Reader View (article)
  • Folio Number – For Page View (replica)

Custom Targeting (Google Ad Manager ONLY)

We can accommodate any any custom key/value pairs (key followed by string or array) necessary for advanced Google Ad Manager users.

Need Help?
The Digital Help Desk is the process for communicating with GTxcel regarding new title setups, questions, and technical issues for the Web Reader and/or Apps.

You can submit a request to us through the Request Help button located in the Publisher Dashboard or call the support number: 800-609-8994, option 3.
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Monday to Friday
800-609-8994, option 3
Response Times
General Question/Requests – A Customer Success team Member will begin working on your request within one to two hours of receipt. We will complete the request as soon as possible; we aim to have all requests completed within 24 hours.