Required Assets - GTxcel Documentation

All required information shall be uploaded using the Request App form in the Publisher Dashboard.

App Information

ASSET	DESCRIPTION	SPECIFICATIONS	NOTES
Display Name	The name that appears on the devices home screen once the app has been downloaded.	Maximum length: 12 characters	Display name does not need to match the store name. Sent through the App Request Form Does require a resubmission if a change is needed
Store Name	The full name that users will see in the app stores.	No character limit Must not be trademarked by another entity Name must be available, not already in use by another app	App names are also included as search terms for app discoverability in the app stores. Sent through the App Request Form Does require a resubmission if a change is needed
Description	This is a description that appears in the app stores.	Maximum length: 1060 characters No html tags, special characters or formatting Line breaks will be preserved	The description is reviewed by Apple during the approval process, to make sure that all functional claims are delivered in the app. Please be sure that you do NOT mention another competitor device or platform in your description. (For example, do not state that your app is also available on ANDROID in your APPLE description) Sent through the App Request Form Does require a resubmission if a change is needed
Apple Primary Category and Secondary Category	Primary category is where the app will be listed for users browsing the App Store by category. Secondary category will be used for search. For example, if your application is listed with a Primary Category of Finance and a Secondary category of Business, users will see your application listed when they browse the Finance category and will also get your application as one of the search results if they search for “business.”	Choose both primary and secondary categories from the following list: Book, Business, Education, Entertainment, Finance, Games, Healthcare & Fitness, Lifestyle, Medical, Music, Navigation, News, Photography, Productivity, Reference, Shopping, Social Networking, Sports, Travel, Utilities, Weather	Sent through the App Request Form Does require a resubmission if a change is needed
Google Play Category	The Google Play category is where the app will be listed for users browsing the App Store by category.	Select category from the following list: Book & Reference, Business, Comics, Education, Entertainment, Finance, Healthcare & Fitness, Libraries & Demo, Lifestyle, Media & Video, Medical, Music & Audio, News & Magazines, Personalization, Photography, Productivity, Shopping, Social, Sports, Tools, Transportation, Travel & Local, Weather	Sent through the App Request Form Does require a resubmission if a change is needed
Keywords	Keywords are matched to customers searches in the app stores and help return accurate search results. Your application will only be searchable by application name, company name and your entered keywords.	Keywords must be no longer than 100 characters, including special characters and spaces Keyword terms must be related to your application content Apple may reject a submission if the keywords contain: references to other applications, trademarked terms and/or offensive terms Keywords can be single words or phrases	Sent through the App Request Form Does require a resubmission if a change is needed
Apple iTunes Content Rating	Apple will apply a rating to all apps, based on a short questionnaire	The rating choices for each are: none, infrequent/mild, frequent/intense Please provide the rating choice for each of the following: Cartoon or fantasy violence, Realistic violence, Sexual content or nudity, Profanity or crude humor, Alcohol, tobacco, or drug use or references (or ads), Mature/suggestive themes, Simulated gambling, Horror/fear themes, Prolonged graphic or sadistic realistic violence, Graphic sexual content or nudity	Please consider both the editorial and ad content when choosing your keywords. For example, if your magazine sometimes includes ads for alcohol, that means there is mild/infrequent alcohol/tobacco/drug content. This will translate to a rating note in the App Store and warning when a user first launches the app, but will not prevent users from accessing the app. Sent through the App Request Form Does require a resubmission if a change is needed

App Graphics

ASSET	DESCRIPTION	SPECIFICATIONS	NOTES
Apple App Icon	A square icon that will display in the Apple app store and on Apple devices once downloaded.	1024w x 1024h px 72 ppi, RGB, flattened, no transparency, PNG format Do not apply rounded corners, they are applied automatically.	Sent through the App Request Form Does require a resubmission if a change is needed
Google Play App Icon	A square icon that will display in the Google Play app store and on Android devices once downloaded.	512w x 512h px 72 ppi, RGB, flattened, no transparency, PNG format It is recommended to place any graphic/text within the center 384 x 384 px of the icon to ensure nothing gets cut off.	Sent through the App Request Form Does require a resubmission if a change is needed
Launch Images	Launch images display when the app is initially opened and is shown for several seconds while the app loads your content. This functionality is the same across app platforms, though each device type has different image sizes.	640w x 960h px 72 ppi, RGB, flattened, no transparency, PNG format Allow for the upper 20 px to be overlapped by the device status bar. Allow a neutral area of approximately 33h x 160w for a GTxcel logo near the bottom.	Sent through the App Request Form Does require a resubmission if a change is needed
		1536 w x 2048h px 72 ppi, RGB, flattened, no transparency, PNG format Allow for the upper 20 px to be overlapped by the device status bar. Allow a neutral area of approximately 33h x 160w for a GTxcel logo near the bottom.	Sent through the App Request Form Does require a resubmission if a change is needed
		2048w x 2732h px 72 ppi, RGB, flattened, no transparency, PNG format Allow for the upper 20 px to be overlapped by the device status bar. Allow a neutral area of approximately 33h x 160w for a GTxcel logo near the bottom.	Please send directly to your Customer Success Manager Does require a resubmission if a change is needed
Google Play Feature Graphic	This image will be displayed at the top of your app details on the Play Store app.	1024w x500h px 72 ppi, RGB, flattened, no transparency, PNG format	Sent through the App Request Form Does require a resubmission if a change is needed

Screenshots

iTunes and Google Play require that your app is submitted with a number of screenshots. The intent of these screenshots is to display the look & feel of the interface of the app in the app store listing.

GTxcel automatically creates these screenshots for all apps. You can choose to provide the required screenshots to GTxcel if needed.

Apple App Screenshot Dimensions and Guidelines
Google Play App Screenshots Dimensions and Guidelines

ASSET	DESCRIPTION	SPECIFICATIONS	NOTES
App Store Screenshots (OPTIONAL to supply to GTxcel)	Screenshots to display the look & feel of the interface of the app in the app store listing.	iPhone 6/7/8 Plus (5.5 Inch) 1242w x 2208h px 72 ppi, RGB, flattened, no transparency, PNG format	Please send directly to your Customer Success Manager Does require a resubmission if a change is needed
		6.5-inch (iPhone XS Max/XR) 1242w x 2688h px 72 ppi, RGB, flattened, no transparency, PNG format	Please send directly to your Customer Success Manager Does require a resubmission if a change is needed
		12.9-inch (iPad Pro 3rd Gen.) 2048w x 2732h px 72 ppi, RGB, flattened, no transparency, PNG format	Please send directly to your Customer Success Manager Does require a resubmission if a change is needed

NOTE: App resubmissions may incur a fee.