Ad Placement Opportunities

Last modified March 25, 2020

Turnstyle and GTxcel’s corresponding Publisher Dashboard offer our clients a rich set of tools to drive additional digital experiences to the end user, beyond the original publication content.  Whether you are expanding your advertising strategy, driving additional subscribers/membership or cross promoting other areas of your business, Turnstyle offers a pathway to enhance the user experience.  Explore this section of our documentation site and consult with your publishing support team here at GTxcel to ensure you are maximizing all the platform has to offer.

WEB

OverviewDescription/PlacementDimensions
Top Leaderboard
Ads can be static images or Google Ad Manager
Available in Reading View and Page View


960×90, 728×90
Bottom BannerAds can be static images or Google Ad Manager
Available in Reading View and Page View
320×50, 300×50
TOC RectangleTOC Rectangle can be static images or Google Ad Manager
TOC Interleaved can be static images only
Interleaved Ads Available Only in Reading View
300×250, 300×100
TOC InterleavedTOC Rectangle can be static images or Google Ad Manager
TOC Interleaved can be static images only
Interleaved Ads Available Only in Reading View
320×50, 300×50
Full Page InterstitialCloned from full-page print ad
Available in Reading View
Replica of Print Ad
Custom Interstitial AdsProvided by publisher
Advertisers or Agencies can use existing creative or create their own using any HTML5 editor of their choosing.
Allows for responsive, interactive or even animated ads
Available in Reading View
Custom, responsive
Fractional AdsExtracted from Print Page
Size as close as possible to value of print ad
Placed within articles
Available in Reading View
Replicates fractional print ad as closely as possible. Sizes may vary based on screen size.
Blow-in AdsPlaced by publisher
Supports images (gif, png, jpg), video or iframed content (e.g. polls)
Placed on any page
Available in Page View
Publisher discretion
Two-Page coverPlaced by publisher
Appears before cover
Available in Page View
Same size as PDF pages

APPS

OverviewDescription/PlacementDimensions
App Launch ImageSponsor image appears immediately on app open.
Full Screen of Device.
Phone:
– Android: 640×960
– iOS: 640×1136
Tablet:
iOS/Android: 1536×2048
App Banner AdsStatic images (supports multiple images)
Publisher provides links for static images
Google Ad Manager
Rendered ad size depends on screen resolution
Appears on:
Library Screen
Navigator/Contents (android only)
RSS screens
Search Results
Bookmarks
960×90, 728×90, 320×50, 300×50
Custom Push NotificationsPublishers can schedule Custom Push Notifications to be sent at a time and date of their choosing.
Supports Deep Linking:Click to Launch App
Click to Open App to Home Page
Click to Launch App to Specific Issue
Click to Launch App to Specific Article or Page
Click to Launch External Link
Publisher controls frequency, content and length of each custom notification
Must adhere to iOS/Android message specifications
Appears on subscribers device as an app notification
Standard iOS/Android message size
Blow-insPlaced by publisher
Supports images (gif, png, jpg), video or iframed content (e.g. polls)
Supported on phones and tablets
On any page
Available in Page View
Publisher discretion

Email Notifications

Sponsored Delivery EmailEmail received by every new subscriber immediately after signup
Static images only (gif, jpg, png). No flash or animated gifs
728×90, 300×250, 320×50, 300×50
Sponsored New Issue EmailEmail received by full subscriber list for every new issue
Static images only (gif, jpg, png). No flash or animated gifs
728×90, 300×250, 320×50, 300×50
Need Help?
The Digital Help Desk is the process for communicating with GTxcel regarding new title setups, questions, and technical issues for the Web Reader and/or Apps.

You can submit a request to us through the Request Help button located in the Publisher Dashboard or call the support number: 800-609-8994, option 3.
Contact Us GraphicContact Support
8AM - 5PM EST
Monday to Friday
800-609-8994, option 3
Response Times
General Question/Requests – A Customer Success team Member will begin working on your request within one to two hours of receipt. We will complete the request as soon as possible; we aim to have all requests completed within 24 hours.