April and May have been busy months! We have developed some new ad opportunities and begun working on WCAG certification (Web Content Accessibility Guidelines).
New Advertising Opportunities
GTxcel now fully supports Google DFP (Doubleclick for Publishers) on our Turnstyle Platform. We are providing additional options through DFP to help publishers maximize their advertising potential and allow publishers to easily carry ads through from Page view to Reading view.
Turnstyle DFP Features include:
- Advertise in both Reading view and Page view
- Multiple Ad Positions (leaderboard, TOC or banner)
- Float ads over content or keep them static
- Closeable ads or sticky ads
- Target specific screen sizes
- Custom targeting to specific issues, articles or pages
Contact us now to take advantage of DFP in your digital editions and make your advertising more versatile and less complicated.
For more detail be sure to visit our publisher documentation site.
Digital Accessibility for People with Disabilities
As you may have heard, GTxcel is updating our Turnstyle Webreader platform to support the WCAG (Web Content Accessibility Guidelines) at the AA level. Our goal is to make your content accessible to all readers, including those with disabilities who may be using assistive technologies. A large part of this effort involves updates to the front-end code of the Webreader user interface to adhere to the WCAG standards. We will also be updating our text extraction processes to ensure that the article content itself is fully compliant with the standards. We will be sending out more information soon on this exciting project.
As we previously reported, Google has begun an initiative to further secure web browsing by strongly encouraging all websites to move from HTTP to HTTPS. In October 2017, Chrome began showing a “Not Secure” warning in two additional situations: when users enter data on an HTTP page (such as a search bar), and on all HTTP pages visited in Incognito mode.
In July 2018, Google is planning on stepping up that initiative by labeling all non secure websites.
Here is an excerpt from Google on this topic:
For the past several years, we’ve moved toward a more secure web by strongly advocating that sites adopt HTTPS encryption. And within the last year, we’ve also helped users understand that HTTP sites are not secure by gradually marking a larger subset of HTTP pages as “not secure”. Beginning in July 2018 with the release of Chrome 68, Chrome will mark all HTTP sites as “not secure”.
To see the full Chrome blog on this topic Click here.
What does this mean to you? If you have not already updated your digital edition to HTTPS, you may want to consider doing so.
What are the action steps I need to take to get my site to HTTPS?
Please click on the link below if you would like to opt in. Also, if your publication is locked down and requires and end user to log in through your website, you will want to be sure to update the digital edition links on your site to HTTPS.
Chrome has recently stopped all autoplay videos from starting automatically. There is a growing perception that autoplay is not a best practice and is often seen as intrusive by an end user. Currently Chrome is the only browser who has taken this course of action. End Users will still see autoplay videos but will need to initiate play.
Stay tuned for next month’s updates!