Required Assets

Last modified May 17, 2023

All required information shall be uploaded using the Request App form in the Publisher Dashboard.

App Information

ASSETDESCRIPTIONSPECIFICATIONSNOTES
Display NameThe name that appears on the devices home screen once the app has been downloaded. Maximum length:
12 characters
Display name does not need to match the store name.

*Sent through the App Request Form

*Does require a resubmission if a change is needed
Store NameThe full name that users will see in the app stores.No character limit

Must not be trademarked by another entity

Name must be available, not already in use by another app
App names are also included as search terms for app discoverability in the app stores.

*Sent through the App Request Form

*Does require a resubmission if a change is needed
DescriptionThis is a description that appears in the app stores.Maximum length: 1060 characters

No html tags, special characters or formatting

Line breaks will be preserved
The description is reviewed by Apple during the approval process, to make sure that all functional claims are delivered in the app. Please be sure that you do NOT mention another competitor device or platform in your description. (For example, do not state that your app is also available on ANDROID in your APPLE description)

*Sent through the App Request Form

*Does require a resubmission if a change is needed
Apple Primary Category and Secondary CategoryPrimary category is where the app will be listed for users browsing the App Store by category. Secondary category will be used for search. For example, if your application is listed with a Primary Category of Finance and a Secondary category of Business, users will see your application listed when they browse the Finance category and will also get your application as one of the search results if they search for “business.”Choose both primary and secondary categories from the following list:
Book, Business, Education, Entertainment, Finance, Games, Healthcare & Fitness, Lifestyle, Medical, Music, Navigation, News, Photography, Productivity, Reference, Shopping, Social Networking, Sports, Travel, Utilities, Weather
*Sent through the App Request Form

*Does require a resubmission if a change is needed
Google Play Category The Google Play category is where the app will be listed for users browsing the App Store by category.Select category from the following list:
Book & Reference, Business, Comics, Education, Entertainment, Finance, Healthcare & Fitness, Libraries & Demo, Lifestyle, Media & Video, Medical, Music & Audio, News & Magazines, Personalization, Photography, Productivity, Shopping, Social, Sports, Tools, Transportation, Travel & Local, Weather
*Sent through the App Request Form

*Does require a resubmission if a change is needed
KeywordsKeywords are matched to customers searches in the app stores and help return accurate search results. Your application will only be searchable by application name, company name and your entered keywords.Keywords must be no longer than 100 characters, including special characters and spaces

Keyword terms must be related to your application content

Apple may reject a submission if the keywords contain: references to other applications, trademarked terms
and/or offensive terms

Keywords can be single words or phrases
*Sent through the App Request Form

*Does require a resubmission if a change is needed
Apple iTunes Content RatingApple will apply a rating to all apps, based on a short questionnaireThe rating choices for each are:
none, infrequent/mild, frequent/intense

Please provide the rating choice for each of the following:
Cartoon or fantasy violence, Realistic violence, Sexual content or nudity, Profanity or crude humor, Alcohol, tobacco, or drug use or references (or ads), Mature/suggestive themes, Simulated gambling, Horror/fear themes, Prolonged graphic or sadistic realistic violence, Graphic sexual content or nudity
Please consider both the editorial and ad content when choosing your keywords. For example, if your magazine sometimes includes ads for alcohol, that means there is mild/infrequent alcohol/tobacco/drug content. This will translate to a rating note in the App Store and warning when a user first launches the app, but will not prevent users from accessing the app.

*Sent through the App Request Form

*Does require a resubmission if a change is needed

App Graphics

ASSETDESCRIPTIONSPECIFICATIONSNOTES
Apple App IconA square icon that will display in the Apple app store and on Apple devices once downloaded.1024w x 1024h px

72 ppi, RGB, flattened, no transparency, PNG format

Do not apply rounded corners, they are applied automatically.
*Sent through the App Request Form

*Does require a resubmission if a change is needed
Google Play
App Icon
A square icon that will display in the Google Play app store and on Android devices once downloaded.512w x 512h px

72 ppi, RGB, flattened, no transparency, PNG format

It is recommended to place any graphic/text within the center 384 x 384 px of the icon to ensure nothing gets cut off.
*Sent through the App Request Form

*Does require a resubmission if a change is needed
Launch ImagesLaunch images display when the app is initially opened and is shown for several seconds while the app loads your content. This functionality is the same across app platforms, though each device type has different image sizes.640w x 960h px

72 ppi, RGB, flattened, no transparency, PNG format

Allow for the upper 20 px to be overlapped by the device status bar.

Allow a neutral area of approximately 33h x 160w for a GTxcel logo near the bottom.
*Sent through the App Request Form

*Does require a resubmission if a change is needed
1536 w x 2048h px

72 ppi, RGB, flattened, no transparency, PNG format

Allow for the upper 20 px to be overlapped by the device status bar.

Allow a neutral area of approximately 33h x 160w for a GTxcel logo near the bottom.
*Sent through the App Request Form

*Does require a resubmission if a change is needed
2048w x 2732h px

72 ppi, RGB, flattened, no transparency, PNG format

Allow for the upper 20 px to be overlapped by the device status bar.

Allow a neutral area of approximately 33h x 160w for a GTxcel logo near the bottom.
*Please send directly to your Customer Success Manager

*Does require a resubmission if a change is needed
Google Play Feature GraphicThis image will be displayed at the top of your app details on the Play Store app.1024w x500h px

72 ppi, RGB, flattened, no transparency, PNG format
*Sent through the App Request Form

*Does require a resubmission if a change is needed

Screenshots

iTunes and Google Play require that your app is submitted with a number of screenshots. The intent of these screenshots is to display the look & feel of the interface of the app in the app store listing.

GTxcel automatically creates these screenshots for all apps. You can choose to provide the required screenshots to GTxcel if needed.

Apple App Screenshot Dimensions and Guidelines
Google Play App Screenshots Dimensions and Guidelines

ASSETDESCRIPTIONSPECIFICATIONSNOTES

App Store Screenshots (OPTIONAL to supply to GTxcel)

Screenshots to display the look & feel of the interface of the app in the app store listing.iPhone 6/7/8 Plus (5.5 Inch)

1242w x 2208h px

72 ppi, RGB, flattened, no transparency, PNG format
*Please send directly to your Customer Success Manager

*Does require a resubmission if a change is needed
6.5-inch (iPhone XS Max/XR)

1242w x 2688h px

72 ppi, RGB, flattened, no transparency, PNG format
*Please send directly to your Customer Success Manager

*Does require a resubmission if a change is needed
12.9-inch (iPad Pro 3rd Gen.)

2048w x 2732h px

72 ppi, RGB, flattened, no transparency, PNG format
*Please send directly to your Customer Success Manager

*Does require a resubmission if a change is needed

NOTE: App resubmissions may incur a fee.

Need Help?
The Digital Help Desk is the process for communicating with GTxcel regarding new title setups, questions, and technical issues for the Web Reader and/or Apps.

You can submit a request to us through the Request Help button located in the Publisher Dashboard or call the support number: 800-609-8994, option 3.
Contact Us GraphicContact Support
8AM - 5PM EST
Monday to Friday
800-609-8994, option 3
Response Times
General Question/Requests – A Customer Success team Member will begin working on your request within one to two hours of receipt. We will complete the request as soon as possible; we aim to have all requests completed within 24 hours.