Monetize and Optimize

Last modified March 25, 2020

Increase Views with Recommendations

Recommended Playlists are a contextual set of video recommendations built in real-time by the JW Recommendations Engine from a specific source video or search phrase to improve content discovery. They can be used in-player in the discovery overlay or outside the player via API access. They require the input of a Media ID (Similar) or text phrase (Search) to produce a result set that can be tailored with tag based business rules. Recommended playlists are meant to be refreshed upon each presentation to the viewer to provide contextual results and facilitate targeted content discovery. click here to read the full article

Create an Ad Schedule

With the GTXcel Video Player you can schedule an ad to appear anytime during playback. You can use Player Ad Scheduling to create a TV-style viewing experience by inserting ads at opportune moments in your long-form content. An intuitive dashboard interface allows you to create and manage ad schedules that can be easily paired with your content and your cloud-hosted players. You can also easily use a schedule to add non-linear ads to overlay on top of the video during playback. click here to read the full article

Manage Your Ad Tags

Currently, GTXcel Player officially supports one main mechanism for waterfalling between ad networks. This practice of waterfalling is currently only supported when using our vast ad client. The use of Google IMA or googima is not supported at this time. click here to read the full article

Explore Analytics with Segmentation

Segmentation is a powerful way to turn your Player data into actionable insights.  Log into your video dashboard and click on the “Segmentation” link on the left hand rail to get started. click here to read the full article

Integrate with Google Analytics

GTXcel Player’s own analytics are a great way to see how customers are consuming video. However, for more targeted video playback information, we support direct integration with Google Analytics. All playback events will populate inside of the Event Category called JW Player Video. click here to read the full article

Need Help?
The Digital Help Desk is the process for communicating with GTxcel regarding new title setups, questions, and technical issues for the Web Reader and/or Apps.

You can submit a request to us through the Request Help button located in the Publisher Dashboard or call the support number: 800-609-8994, option 3.
Contact Us GraphicContact Support
8AM - 5PM EST
Monday to Friday
800-609-8994, option 3
Response Times
General Question/Requests – A Digital Specialist will begin working on your request within one to two hours of receipt. We will complete the request as soon as possible; we aim to have all requests completed within 24 hours.