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Turnstyle and GTxcel's corresponding Publisher Dashboard offer our clients a rich set of tools to drive additional digital experiences to the end user, beyond the original publication content.  Whether you are expanding your advertising strategy, driving additional subscribers/membership or cross promoting other areas of your business, Turnstyle offers a pathway to enhance the user experience.  Explore this section of our documentation site and consult with your publishing support team here at GTxcel to ensure you are maximizing all the platform has to offer.

 

AD SPECIFICATION OVERVIEW

 

WEB

 

OverviewPlacementDimensions

Banner Ads

  • Ads can be static images or Google Ad Manager
  • Available in Reading View and Page View
Top Leaderboard960x90, 728x90
Bottom Banner320x50, 300x50

TOC Ads

  • TOC Rectangle can be static images or Google Ad Manager
  • TOC Interleaved can be static images only
  • Interleaved Ads Available Only in Reading View
TOC Rectangle300x250, 300x100
TOC Interleaved320x50, 300x50

Interstitial Ads

  • Cloned from full page print ad
  • Available in Reading View
After any article in reading viewReplica of Print Ad

Custom Interstitial Ads

  • Provided by publisher
  • Advertisers or Agencies can use existing creative or create their own using any HTML5 editor of their choosing.
  • Allows for responsive, interactive or even animated ads
  • Available in Reading View
After any article in reading view

Custom, responsive

Fractional Ads

  • Extracted from Print Page
  • Size as close as possible to value of print ad
  • Available in Reading View
Within articles

Replicates fractional print ad as closely as possible.

Sizes may vary based on screen size of user.

Blow-in Ads

  • Placed by publisher
  • Supports images (gif, png, jpg), video or iframed content (e.g. polls)
  • Available in Page View
On any pagePublisher discretion

Two-page Cover

  • Placed by publisher
  • Available in Page View
Before the coverSame size as PDF pages

 

APP

 

OverviewPlacementDimensions

App Launch Image

  • Sponsor image appears immediately on app open
Full Screen of Device

Phone:
- Android: 640x960
- iOS: 640x1136

Tablet:
iOS/Android: 1536x2048

App Banner Ads

  • Static images (supports multiple images)
  • Publisher provides links for static images
  • Google Ad Manager
  • Rendered ad size depends on screen resolution


  • Library Screen
  • Navigator/Contents (android only)
  • RSS screens
  • Search Results
  • Bookmarks
960x90, 728x90, 320x50, 300x50

Custom Push Notifications

  • Publishers can schedule Custom Push Notifications to be sent at a time and date of their choosing.
  • Supports Deep Linking:
    • Click to Launch App
    • Click to Open App to Home Page
    • Click to Launch App to Specific Issue
    • Click to Launch App to Specific Article or Page
    • Click to Launch External Link
  • Publisher controls frequency, content and length of each custom notification
  • Must adhere to iOS/Android message specifications


 

Appears on subscribers device as an app notification.Standard iOS/Android message size.

Blow-ins

  • Placed by publisher
  • Supports images (gif, png, jpg), video or iframed content (e.g. polls)
  • Supported on phons and tablets
  • Available in Page View


On any page

Publisher discretion

 

Email Notifications

 

OverviewPlacementDimensions

Sponsored Instant Delivery Email

  • Email received by every new subscriber immediately after signup
  • Static images only (gif, jpg, png). No flash or animated gifs
Leaderboard728x90
Medium Rectangle300x250
Mobile Leaderboard320x50, 300x50
  

Sponsored New Issue Email

  • Email received by full subscriber list for every new issue
  • Static images only (gif, jpg, png). No flash or animated gifs
Leaderboard

728x90

Medium Rectangle 300x250
Mobile Leaderboard320x50, 300x50

 

SUPPORTED AD TYPES

 Mobile AppTurnstyle Page ViewTurnstyle Reader ViewLibraryVideo
Sponsor Launch Banner(tick)
link
    
960x90 banner ad(tick)(tick)(tick)  
728x90 banner ad(tick)(tick)(tick)(tick) 
320x50 banner ad(tick)(tick)(tick)(tick) 
300x250 TOC ad (tick)(tick)(tick) 
Blow-in Ads(tick)(tick)   
Push Notifications(tick)    
Two-page cover (tick)   
Interstitial ad (full page view)  (tick)  
Inline Ads(tick) (tick)  
Fractional ad  (tick)  
Ad Server(tick)(tick)(tick)(tick) 
VAST/IMA    (tick)
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