Turnstyle and GTxcel's corresponding Publisher Dashboard offer our clients a rich set of tools to drive additional digital experiences to the end user, beyond the original publication content.  Whether you are expanding your advertising strategy, driving additional subscribers/membership or cross promoting other areas of your business, Turnstyle offers a pathway to enhance the user experience.  Explore this section of our documentation site and consult with your publishing support team here at GTxcel to ensure you are maximizing all the platform has to offer.

     

    AD SPECIFICATION OVERVIEW

     

    WEB

     

    OverviewPlacementDimensions

    Banner Ads

    • Ads can be static images or Google Ad Manager
    • Available in Reading View and Page View
    Top Leaderboard960x90, 728x90
    Bottom Banner320x50, 300x50

    TOC Ads

    • TOC Rectangle can be static images or Google Ad Manager
    • TOC Interleaved can be static images only
    • Interleaved Ads Available Only in Reading View
    TOC Rectangle300x250, 300x100
    TOC Interleaved320x50, 300x50

    Full Page Ads

    • Cloned from full page print ad
    • Available in Reading View
    After any article in reading viewReplica of Print Ad

    Custom Interstitial Ads

    • Provided by publisher
    • Advertisers or Agencies can use existing creative or create their own using any HTML5 editor of their choosing.
    • Allows for responsive, interactive or even animated ads
    • Available in Reading View
    After any article in reading view

    Custom, responsive

    Fractional Ads

    • Extracted from Print Page
    • Size as close as possible to value of print ad
    • Available in Reading View
    Within articles

    Replicates fractional print ad as closely as possible.

    Sizes may vary based on screen size of user.

    Blow-ins (Pop-ups)

    • Placed by publisher
    • Supports images (gif, png, jpg), video or iframed content (e.g. polls)
    • Available in Page View
    On any pagePublisher discretion

    Two-page Cover

    • Placed by publisher
    • Available in Page View
    Before the coverSame size as PDF pages

     

    APP

     

    OverviewPlacementDimensions

    App Launch Image

    • Sponsor image appears immediately on app open
    Full Screen of Device

    Phone:
    - Android: 640x960
    - iOS: 640x1136

    Tablet:
    iOS/Android: 1536x2048

    App Banner Ads

    • Static images (supports multiple images)
    • Publisher provides links for static images
    • Google Ad Manager
    • Rendered ad size depends on screen resolution


    • Library Screen
    • Navigator/Contents (android only)
    • RSS screens
    • Search Results
    • Bookmarks
    960x90, 728x90, 320x50, 300x50

    Custom Push Notifications

    • Publishers can schedule Custom Push Notifications to be sent at a time and date of their choosing.
    • Supports Deep Linking:
      • Click to Launch App
      • Click to Open App to Home Page
      • Click to Launch App to Specific Issue
      • Click to Launch App to Specific Article or Page
      • Click to Launch External Link
    • Publisher controls frequency, content and length of each custom notification
    • Must adhere to iOS/Android message specifications


     

    Appears on subscribers device as an app notification.Standard iOS/Android message size.

    Blow-ins

    • Placed by publisher
    • Supports images (gif, png, jpg), video or iframed content (e.g. polls)
    • Supported on phons and tablets
    • Available in Page View


    On any page

    Publisher discretion

     

    Email Notifications

     

    OverviewPlacementDimensions

    Sponsored Instant Delivery Email

    • Email received by every new subscriber immediately after signup
    • Static images only (gif, jpg, png). No flash or animated gifs
    Leaderboard728x90
    Medium Rectangle300x250
    Mobile Leaderboard320x50, 300x50
      

    Sponsored New Issue Email

    • Email received by full subscriber list for every new issue
    • Static images only (gif, jpg, png). No flash or animated gifs
    Leaderboard

    728x90

    Medium Rectangle 300x250
    Mobile Leaderboard320x50, 300x50

     

    SUPPORTED AD TYPES

     Mobile AppTurnstyle Page ViewTurnstyle Reader ViewLibraryVideo
    Sponsor Launch Banner(tick)
    link
        
    960x90 banner ad(tick)(tick)(tick)  
    728x90 banner ad(tick)(tick)(tick)(tick) 
    320x50 banner ad(tick)(tick)(tick)(tick) 
    300x250 TOC ad (tick)(tick)(tick) 
    Blow-in Ads(tick)(tick)   
    Push Notifications(tick)    
    Two-page cover (tick)   
    Interstitial ad (full page view)  (tick)  
    Inline Ads(tick) (tick)  
    Fractional ad  (tick)  
    Ad Server(tick)(tick)(tick)(tick) 
    VAST/IMA    (tick)
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